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2016 Mobile Ad Summit
Friday
, 
November
 
17
 at 
7:00pm
 
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Full Name

Company & Title

Full Name

Company & Title

Main Street Matters

Jobs, Wages, & the Small Business Economy

Wednesday
, 
May
 
3
, 
2017
 from  
8:00am
 - 
10:00am
 
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About

Small businesses are widely regarded as engines of growth fueling the US economy. Since the end of the most recent recession, these firms have led the field in job creation, accounting for 60 percent of new jobs.


How can their entrepreneurship be better supported and what matters most to those who keep Main Street open for business?


During National Small Business Week, The Hill gathered key leaders of the House and Senate small business committees, business owners and leading economists for a conversation about job creation, wages and the kinds of policies that can help small firms thrive in the United States.

Speakers

Congressman Steve Chabot

(R-OH)

Chairman, House Small Business Committee

Senator Jeanne Shaheen (D-NH)

Ranking Member, Senate Committee on Small Business & Entrepreneurship

Doug Holtz-Eakin

President, American Action Forum

Gene Marks

Washington Post Small Business Columnist

Martin Mucci

President and CEO, Paychex

Angel Rich

Founder & CEO, The Wealth Factory

Andy Shallal

Founder, Busboys and Poets

Heidi Shierholz

Senior Economist and Director of Policy, Economic Policy Institute

Moderator

Bob Cusack

Editor-in-Chief, The Hill

Sylvan Lane

Staff Writer, The Hill

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

Join the conversation by following @TheHillEvents and using:

#MainStreet2017

Sponsored By:

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